Full Job Description
Job Title: Digital Content Strategist
Location: Putnam, Rhode Island
Company Overview
Apple is at the forefront of technological innovation, creating groundbreaking products that challenge conventions and change the world. Our team in Putnam, Rhode Island, is dedicated to delivering superior user experiences across all our platforms. We are looking for a talented Digital Content Strategist to help us elevate our content strategies and seamlessly engage our diverse audience.
Role Summary
As a Digital Content Strategist at Apple, your primary responsibility will be to develop and implement content strategies that resonate with our target audience, enhance user engagement, and support our marketing goals. You will work closely with cross-functional teams, including marketing, design, and product development, to ensure that the content aligns with our brand voice and mission.
Key Responsibilities
- Design and execute comprehensive content strategies that facilitate user engagement across multiple digital platforms, including websites, mobile applications, social media, and email marketing campaigns.
- Analyze audience insights and market trends to craft relevant, engaging, and educational content that positions Apple as a thought leader in the technology industry.
- Collaborate with graphic designers, developers, and SEO specialists to create visually appealing, optimized content that adheres to Apple’s branding guidelines.
- Monitor and assess the performance of content across various channels, using analytics tools to inform future strategy and optimize live content.
- Stay updated on industry trends, competitor practices, and emerging technologies to ensure our content strategies are innovative and effective.
- Develop and implement content calendars that outline production schedules, deadlines, and campaigns across all digital channels.
- Provide guidance and support to junior team members in content creation and strategic planning, fostering a collaborative and creative work environment.
- Ensure that all content complies with regulatory guidelines and company policies while maintaining high standards of quality and accuracy.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, focusing on content engineering, social media content creation, and digital marketing.
- Strong understanding of SEO principles, web analytics, and user experience design.
- Exceptional writing, editing, and proofreading skills, with an emphasis on creating compelling narratives that connect with audiences.
- Proficiency in content management systems (CMS), social media management tools, and design software (Adobe Creative Suite is a plus).
- Ability to thrive in a fast-paced environment, managing multiple projects simultaneously while meeting tight deadlines.
- Excellent interpersonal and communication skills, with a knack for collaboration and teamwork.
Preferred Qualifications
- Experience with video content production and digital storytelling.
- Familiarity with project management tools (e.g., Trello, Asana, or Monday.com).
- Understanding of user experience (UX) design and web usability principles.
- Previous experience at a leading tech company or relevant industry experience in consumer technology.
What We Offer
Joining Apple means being part of a team that values innovation, creativity, and the belief that every Apple customer deserves the best products and services. We offer a competitive salary, comprehensive benefits, and opportunities for growth and advancement, including:
- Health, Dental, and Vision Insurance
- 401(k) Retirement Plan with Company Matching
- Paid Time Off and Holidays
- Employee Discounts on Apple Products
- Continuous Learning and Development Programs
- A dynamic and inclusive work culture that encourages employee contribution and growth
How to Apply
If you are a results-driven digital content professional with a passion for technology and storytelling, we invite you to apply for the Digital Content Strategist role at Apple in Putnam, Rhode Island. Please submit your resume, cover letter, and a portfolio of your work showcasing your best writing and content strategies.
Be part of a team that believes in the power of innovation and creativity. Together, we’ll create compelling content that helps users connect with Apple like never before!
Equal Opportunity Employer
Apple is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds and experiences.